Now, take the average launch party of a cable channel which doesn’t take
ads - do you really think you’d get Britain’s media moguls scrambling
for a ticket?
Well, when that party is for the launch of Playboy TV, with a dress code
advising guests to ‘wear something a little more comfortable’, you get
more than just the usual lushes lining up.
Being an important addition to our expanding media choice, and therefore
of vital interest, it was also the Diary’s duty to attend.
Most advertising moguls managed to merely leer. Others, including one
very senior industry figure, were to be found in dark corners drooling
down their shirts (though large quantities of alcohol were probably as
much to blame).
With naked women cavorting on huge video screens suspended from the
ceiling, the Diary can report a new syndrome affecting the ad industry:
RPI (Repetitive Playmate Injury) - a stiffness of the neck muscles which
can only be relieved by a jolly good massage.