DIARY: Admen get stiff ones following Playboy TV party (necks, that is)

Now, take the average launch party of a cable channel which doesn’t take ads - do you really think you’d get Britain’s media moguls scrambling for a ticket?

Now, take the average launch party of a cable channel which doesn’t take

ads - do you really think you’d get Britain’s media moguls scrambling

for a ticket?



Well, when that party is for the launch of Playboy TV, with a dress code

advising guests to ‘wear something a little more comfortable’, you get

more than just the usual lushes lining up.



Being an important addition to our expanding media choice, and therefore

of vital interest, it was also the Diary’s duty to attend.



Most advertising moguls managed to merely leer. Others, including one

very senior industry figure, were to be found in dark corners drooling

down their shirts (though large quantities of alcohol were probably as

much to blame).



With naked women cavorting on huge video screens suspended from the

ceiling, the Diary can report a new syndrome affecting the ad industry:

RPI (Repetitive Playmate Injury) - a stiffness of the neck muscles which

can only be relieved by a jolly good massage.



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