DIARY: Advertising: it's worse than the gloom of life in Albert Square Fact

It's fair to say that one of the most irritating soap opera characters on television today is Little Mo from EastEnders.

Sure, we all felt for her when she was still shackled to her violent Scottish husband, Trev. But since his death, Mo has exhausted any sympathy the public might once have had for her. If you're anything like us, by now you will be sick to death of the mousey way she whimpers through each and every episode.

Well, it appears that we have got Saatchi & Saatchi to thank in part for that. For, according to the Daily Mirror, Kacey Ainsworth, the actress who plays Little Mo, used to work for the agency, but hated the job so much that she turned instead to acting.

Thank you, Saatchis. Thank you very much.