Diary: Advertising's finest battle it out in table of powerful

For those of you upset for not being included in this year's Media Guardian Top 100, take heart because the league is showing itself to be a little behind the times and out of the loop with this year's round-up of the world's most powerful people in the media.

The strangest inclusion seems to be the Microsoft supremo Bill Gates at number nine. The world's richest man is a new inclusion into the list this year, despite the fact that he recently announced that he would be giving up his day-to-day duties at the computer company he launched in 1975.

Another puzzler is the decision to put M&C Saatchi's David Kershaw in at number 64. OK, he runs an AIM-listed agency, but is hardly setting the current advertising agenda. And where was Farah Ramzan Golant, the chief executive of the country's biggest agency, which just happened to win the Grand Prix at Cannes this year.

More on the ball, however, was a new entry for Nigel Bogle who, at number 54, proved himself to be the most powerful agency head and who still has the nous and tenacity to stay ahead of the pack of advertising pups snapping at his heels.

Closer to the top of the table, the newspaper placed Sir Martin Sorrell at number 23, down from eighth in 2005, demoting him because of his divorce and the Benatti-gate affair in Italy.

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