For others it means the chance to a) help their fellow countrymen show their national pride, and b) make a few quick pounds in the process.
Simon Kershaw and the boys from Keevill Barton Kershaw are selling a white T-shirt emblazoned with the England badge and the name of Barnes Wallis, the man who invented the bouncing bomb. They are available to buy for £20.
However, not to be outdone, the Karmarama team has also designed a helpful T-shirt that may just get the wearer out of a spot of bother over in Germany.
On the chest of the T-shirt are the words: "England till I die." However, just in case the German fans or police take exception to this message, the shirt can be quickly turned inside out to reveal the message: "I love kittens."