Move over BA, with your reformed patriotic image. American Airlines
has managed to grab back some of the much-needed cool factor.
It seems that those trendy, Nokia blue-carrying urbanites that reside in
Hoxton appreciate BMP DDB's new ad campaign (created by Dylan Harrison
and Feargal Balance) for the airline so much that they've chosen it as
wall decor for their local hang-out, the Shoreditch Electricity
Before anyone at OMD gets up in arms, the team didn't go round covertly
pilfering posters from ad sites in the middle of the night. No, one of
their friends is a flyposterer, and procured them a copy.
Seng Watson, one of the bar's directors, admits they did think about
charging companies for displaying the ads - which they change every
month - but admitted they never got round to it. 'Anyone who wants to
pay us is more than welcome to,' he told Campaign, showing he's got
quite a bit to learn from the hard-wheeling, fast-talking media boys
when it comes to negotiating site prices.