DIARY: Airline poster takes pride of place inside urban watering-hole

Move over BA, with your reformed patriotic image. American Airlines

has managed to grab back some of the much-needed cool factor.

It seems that those trendy, Nokia blue-carrying urbanites that reside in

Hoxton appreciate BMP DDB's new ad campaign (created by Dylan Harrison

and Feargal Balance) for the airline so much that they've chosen it as

wall decor for their local hang-out, the Shoreditch Electricity


Before anyone at OMD gets up in arms, the team didn't go round covertly

pilfering posters from ad sites in the middle of the night. No, one of

their friends is a flyposterer, and procured them a copy.

Seng Watson, one of the bar's directors, admits they did think about

charging companies for displaying the ads - which they change every

month - but admitted they never got round to it. 'Anyone who wants to

pay us is more than welcome to,' he told Campaign, showing he's got

quite a bit to learn from the hard-wheeling, fast-talking media boys

when it comes to negotiating site prices.


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