In the spot, by CHI & Partners, she lies back in a hot tub and says she feels "just an Olly Murs away from perfect". It turns out that Murs was cock-a-hoop that his heart-throb status has reached extraterrestrials, albeit ones who like shopping at Argos. He Tweeted: "Have heard about this Argos advert ... Had me in stitches." Guess you had to be there.
The Argos aliens are doing a fine impression of a dreary suburban family, right down to the mother alien developing a crush on the housewives' favourite cheeky chappie Olly Murs.