DIARY: Always a goal in Owen house as boy wonder gets copy of TBWA ad

Michael Owen isn't shy when it comes to flogging products. There's the famous Walkers Crisps ad with Gary Lineker. Not to mention his sterling work for Nationwide. And let's not forget that cereal ad where he's chased down the street by adoring kids.

All fantastic performances, I'm sure you'll agree. The little scoring sensation has every reason to be proud, and the Diary would be surprised if there isn't a room in his mansion in which stills from his glittering advertising career are hung on every wall.

However, lately Owen has become quite smitten with an ad he didn't even appear in. The first Hutchison 3G execution from TBWA/London features various football fans waxing lyrical about an Owen scorcher. Owen was so taken by this that he has phoned Beattie's boys and requested a copy.

What he's going to do with it, we can only guess. Maybe he'll show it to his friends when he hits a lean spell in front of goal and there are no footballing highlights to boast about. Or perhaps he'll put it on Farmer's Boy, running in the 5:30 at Epsom.

Owen isn't the only one. Apparently, last month Billy Connolly bought up every remaining copy of his Camelot ads and sealed them all in five-inch thick lead containers and buried them at sea. By contrast, Griff Rhys Jones is currently denying that his Vauxhall "scientist" executions ever happened.

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