Or at least that's the idea. Groggy from jetlag after a whirlwind tour of Asia, and late for one of his famously lengthy meetings, Stuart Archibald, the managing partner of Archibald Ingall Stretton, was crafting an e-mail to a candidate.
With characteristic rigour, he ran a spell check before bolting out of the office. However, on re-reading the sent e-mail he discovered, to his horror, that his spell-checker had done something evil. It had changed his name, the rather coolly abbreviated Stu, to Stud.
"Oh fuck," the 40-year-old Australian was heard to shout as he buried his head in his hands. "She's going to think I'm a right sleaze."
Sadly this wasn't the first time Archibald has encountered such difficulties.
Bobby, a former employee, sometimes found herself referred to - not totally inaccurately - as Booby.