Good for you, Keith Holloway - it’s time to stand up for advertising and
all the good it does. Forget all those complaints about nipples and Club
18-30, ignore tumbling, forget yobbishness, we’re talking romance, big-
time Barbara Cartland-style slurrsh heaven.
It’s all because of Baileys, the yummy/sickly (delete as appropriate)
creamy liqueur. Yes, the story involves a couple getting together over a
Baileys, but no, all you cynics, it wasn’t because the bloke plied the
girl with so much stuff in order to take advantage, we’re talking more
romantic than that.
Jeremy Diamond, the Baileys account director at Burkitt Edwards,
received the following letter from a consumer (none of us could make
this sort of thing up):
‘Over the past months, my girlfriend and I grew fond of the [Baileys ad]
tune and it became ‘our tune’. So much so that I proposed to her while
listening to a video recording of the commercial and she has accepted. I
then promised her that it will be played at our wedding.
‘I was therefore hoping that, in order to keep my promise and because we
indulge in a few Baileys now and then, you could please send a copy of
the recording for which my gratitude would be never ending.’
Diamond was wondering how to tell the poor bloke it was only 40 seconds
long, when someone at the agency came up with the bright idea of putting
it on a loop.
Oh, and for all you slimy guys who might want to try this out at home,
the Baileys theme tune is a ‘world music’ version of the Bacarolle from
Offenbach’s Tales of Hoffman.