DIARY: Barbie and Red Ken?

Thoughtful chin-scratchers watching The Discovery Channel's profile of Fidel Castro on Sunday night were doubtless a little surprised at one ad break.

While you might expect to find intellectual ads targeting the highbrow audience, it seems there was something of a blip in the media scheduling.

For within Red Masters, the searching programme exploring Castro's life, was a 30-second spot for, er, Barbie.

Unless Castro has belatedly become a pin-up for the Tweenie generation, we're unsure how America's most famous plastic blonde export fits into the picture.

And whether mothers will be in the mood to blow their cash on pricey children's toys after all that communist rhetoric is debatable. What was Mattel's media agency, MindShare, thinking?


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