And what better outlet than skiing (or should that be "an altitude conference"?). With companies all over adland (Carat, Clemmow Hornby Inge and the Mail on Sunday, to name a few) limbering up for some on- and off-piste action, it seems that getting a face full of white powder is by far the best way of impressing clients, jolly-wise.
Leading the charge up the mountain was Bartle Bogle Hegarty, which hit Verbier like a pack of wild animals let out of their cages for the very first time. But spare a thought for those who wanted a bit of an early night.
One of these was (uncharacteristically) Kevin Brown, the agency's in-house media guru. He sloped off to bed at the unreasonably early hour of 2am but soon heard his overzealous compatriots enter his room to drag him back to the bar.
So, thinking quickly, he jumped into the wardrobe (reportedly clad only in a pair of cosy socks) to hide. Unfortunately for him, his colleagues found him crouching in the dark and forced him back for some more apres ski action.
Thankfully Brown is now recovering on a week-long jolly to Table Mountain with Clear Channel.