Neil Dawson, BBH's creative director on the ad, says the nattily-attired ones attracted a lot of attention: "They were real local celebrities." But were they imposing, or do they just ham it up for the cameras? "One of them was scary,
Dawson, braver now he's back in England, confirms.
And did the ominous presence of the Mob make itself felt on the shoot?
"The only trouble we had was with old Italian grandmas,
But we're not talking our bridge-playing Miss Marples here; this lot could have eaten the crew for breakfast. And they had to pack up the shoot quickly, before the wrathful granny Corleone and her pals called upon their doting grandsons to remove the irritants.