DIARY: Be-Kahm-Three? You really must be joking

Good communications experts were obviously throwing a sickie on the day that Leo Burnett and MacManus stuck a pin in the book of corporate wank and chose the name B Com 3 for the holding company. Now the PR team has rushed out a handy four-page guide to using the monicker.

Good communications experts were obviously throwing a sickie on the

day that Leo Burnett and MacManus stuck a pin in the book of corporate

wank and chose the name B Com 3 for the holding company. Now the PR team

has rushed out a handy four-page guide to using the monicker.



First up, the legal trading name is Bcom3 Group, Inc, but informally the

company prefers B-Com3 - a typographic conceit ’uniquely created for the

company’. (Uniquely created? Who else would want it?)



Here’s how to say it: ’Be-Kahm-Three’, not ’Be-Com-Cubed’ or ’Be-Com-To

the Third Power’ (now that would be silly), so phony American accents

all round then. Should go down well in the East. Phew! Glad we’ve got

that sorted.



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