DIARY: Beer, acoustic guitars and mind games. No, it's not Freshers Week

Despite the recession, there will always be feisty young graduates

beating a path to adland's door. And after countless stringent

interviews, the shiny-eyed bairns probably think they've made it -until

some bastard comes along with a list as long as your arm of

"character-building" tasks.

At least that's what happened to three gutsy youngsters keen to make a

lasting impression at Euro RSCG Wnek Gosper. Yes, Clare Toolan, Katy

Donald and Eleanor Cartwright have been set a series of challenges

designed "to enable them understand and experience the consumer

first-hand" - or so the suitably vague brief sheet given to them


While agency chiefs would doubtless answer the charge of "looking at

problems from alternative angles" by changing their table at The Ivy,

our young heroines instead have to apply themselves in more humble


First off the starting block for all was the charge to learn an

instrument they'd never played before. Not too taxing you might think,

but the girls have to give a Christmas concert to the whole of account

management after only six weeks. "I did think I'm a lot more musical

than I really am," Toolan admits sheepishly. "But Katy's managed to get

a fairly un-squeaky noise out of her sax," she adds brightly. Better

book those tickets now, punters.

Next up for the three girls, the task of making a five-minute video

advertising Euro's graduate training scheme, followed by some

complicated riddles.

And finally, the young Euro hopefuls were packed off one Friday night to

that most glamorous of locations, Ilford, to find out what powers 16- to

24-year-old boys. In the name of research, our intrepid explorers

scoured pubs, clubs, bhangra nights and a curry house to get into their

counterparts' complicated psyche. And what was the girls' illuminating

verdict? "The boys were so drunk. It was quite astounding how much vomit

there was on the street," Toolan says.

Boys like beer - brilliant. Just what three years of training at

university must have taught them already.


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