For the past few weeks, we've been bringing you the musings of Interpublic's resident philosopher, David Bell. Not only do these memos offer a fascinating insight into the way IPG operates, but they also shed light on the workings of Bell's mind. Later in the year, we will be grouping them all together in a leather-bound volume entitled How IPG Gradually Pulled Itself Out of the Shit.
Being a people person, Bell has taken great care recently to keep his entire staff abreast of the IPG revolution, letting them know what they can do to help revive the company's fortunes.
This week, the watchword is speed. Bell explains that the company must adopt "a sense of urgency that must be a part of our culture. Even of our strategy.
"'In skating over thin ice, our safety is in our speed.' That observation, written by the great poet and philosopher Ralph Waldo Emerson, is one we would all do well to keep in mind as we continue to move our company forward."
Mmm. A love of poetry, regular sermons, a driving ambition, power over thousands of people - don't you think that Bell has all the makings of a cult leader?