Or so you would think. But perhaps when you've won trophies for three of your clients, and your chief executive is involved in a media flurry, it might slip down your agenda.
This goes some way to explaining the absent-mindedness of Megan Thompson, the author of Rainey Kelly Campbell Roalfe/Y&R's IPA Effectiveness Grand Prix-winning Marks & Spencer paper. According to the IPA director-general, Hamish Pringle, the award was found by staff at the Hilton in Park Lane, who were cleaning up after the event. But according to James Murphy, RKCR/Y&R's chief executive-turned media star, following his appearance on the BBC and in The Observer over the past ten days, the awards were just left under a chair while the agency bopped the night away. Murphy said: "The IPA Effectiveness Awards are such quality awards, not only in what it means to get one, but in their actual weight and build. When you're that tired and emotional, they can weigh you down that much more."
Unsurprisingly, Pringle's version of events differs. "We've never had anyone leave their awards behind. The M&S trophies turned up at our offices in a Hilton carrier bag."
Not missing a trick to promote his agency's other successes, Murphy assured Diary that its trophies for the Home Office and Virgin Trains arrived at the agency safely.