DIARY: A blast from the past, when men were guys and women were girls

Back in the swinging 60s, there was an advertising publication called Admen. Its readers, much like ours, whinged that it was biased in favour of certain agencies and engaged in mindless vendettas against others. Unlike Campaign, it had an overwhelming interest in models, running a ‘model of the week’ picture on each cover - complete with vital statistics - and intriguing spreads in search of the Advertising Girl of the Year.

Back in the swinging 60s, there was an advertising publication called

Admen. Its readers, much like ours, whinged that it was biased in favour

of certain agencies and engaged in mindless vendettas against others.

Unlike Campaign, it had an overwhelming interest in models, running a

‘model of the week’ picture on each cover - complete with vital

statistics - and intriguing spreads in search of the Advertising Girl of

the Year.



‘Some of the prettiest girls in the country work in the advertising

industry,’ gushed the paper. ‘Ask any American about British Girls -

especially a guy from Madison Avenue - and most likely he will eulogise

the girls in our ad agencies. So, if you work in advertising and you

have a pretty secretary or assistant, enter her now [steady on...Ed].

All we need is a picture - office clothes, bathing suit, fancy dress or

whatever.’



One of the lucky girls (pictured top right) was a humble assistant to an

agency producer in 1969. She listed her hobbies as ‘antique furniture

and looking around old markets ’. Now she heads one of London’s blue-

chip production companies. But who is she? And which ad agency founder

was she famously hitched to? Answers on a postcard to the Diary Editor.



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