Diary: Bloomberg gives BBDO a whole day to celebrate

Only in the US can you sue a fast-food company for making you fat, get a free gun when you open a bank account, find a museum on an eight-lane motorway and, Diary has discovered, work at an agency that has a day named in its honour.

Michael Bloomberg, the mayor of New York, declared one Tuesday in January "BBDO Day" - a gentle reminder, if ever we needed one, that our friends across the pond are light years ahead of the rest of us when it comes to embracing commercialism.

But why BBDO Day? Well, because it was hailed as this magazine's Agency Network of the Year, of course. Similar accolades from other US trade titles would have helped, we suppose. Oh, and because, according to Bloomberg: "For more than a century, BBDO has worked diligently to keep New York City economically and culturally dynamic."

In a written proclamation, he lavished praise on the agency originally called Batten Barton Durstine & Osborn, but could not resist quoting the legendary comic Jack Benny, who pointed out that the agency's name in full "sounded like a steamer trunk falling down a flight of stairs".

So come on, Ken. You have just blown £100,000 trying to save a whale. Shouldn't we be donning our Levi's, dousing ourselves with Lynx and visiting the Colonel for a bucket of chicken in celebration of Bartle Bogle Hegarty Day?


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content