Michael Bloomberg, the mayor of New York, declared one Tuesday in January "BBDO Day" - a gentle reminder, if ever we needed one, that our friends across the pond are light years ahead of the rest of us when it comes to embracing commercialism.
But why BBDO Day? Well, because it was hailed as this magazine's Agency Network of the Year, of course. Similar accolades from other US trade titles would have helped, we suppose. Oh, and because, according to Bloomberg: "For more than a century, BBDO has worked diligently to keep New York City economically and culturally dynamic."
In a written proclamation, he lavished praise on the agency originally called Batten Barton Durstine & Osborn, but could not resist quoting the legendary comic Jack Benny, who pointed out that the agency's name in full "sounded like a steamer trunk falling down a flight of stairs".
So come on, Ken. You have just blown £100,000 trying to save a whale. Shouldn't we be donning our Levi's, dousing ourselves with Lynx and visiting the Colonel for a bucket of chicken in celebration of Bartle Bogle Hegarty Day?