After last week's expose on subliminal advertising in showreels,
yet another rude insertion has come to light. This time the culprit has
sprung up in none other than the lads' mag Max, with a spoof of the
successful "cry" ad, created by BMP DDB for the Volkswagen Golf.
A dubious liaison takes place in a car park that is a dead-ringer for
the real VW ad. And the imitation, in keeping with the style of the
magazine, focuses far more on what the driver has in his pants, rather
than what he has under the bonnet. Yes readers, said guy is less
interested in a paint job than a blow-job.
Mon Dieu! Was this spoof of their revered campaign not a bit of a
mouthful for VW to swallow? Quite the contrary; it seems they were the
ones who spotted the jape.
Jeremy Craigen, BMP's copywriter on the account, tells how the agency
had already looked at this esteemed organ for research purposes to
discover the ways people soup-up their cars. "I was proud when I saw
it," he waxes enthusiastically of the spoof. "Although we missed a trick
on the number plate."
So everyone's happy then. Though we expect that when it comes to
satisfaction, the chap in the ad is certainly a-head of the rest.