Diary: Blu-Tack boys go OTT

Here's a cautionary tale for budding creatives tempted to get involved with those brands that are crowdsourcing creative ideas.

Reports last week revealed that two teenage boys who were filming an ad for a Blu-Tack "Make Our Next Advert" contest (www.blu-tack.co.uk/filmmaker) attracted the attentions of armed police. The rozzers swooped when the pair were filming a mock car chase and brandished an air gun as they shot a James Bond-style spoof for the contest. According to newspaper reports, the boys were forced to the ground at Taser-point before being thrown behind bars. Eventually, they were released without charge but, still, it does seem like an extreme way of trying to get into the advertising business.