Take BMP DDB, for example, an agency long known for both its creative and planning prowess, which this year has chosen to demonstrate to the rest of adland that it really should have had a career as a Blue Peter presenter, making things out of old washing-up cartons.
Yes, not tempted by the sickly array of festive goodies festooning the rest of London's creative hotbeds, the people at BMP decided to take client services to rather excessive lengths and take a stab at their own DIY decor, by making their own tree danglies in homage to these lovely clients.
Which is why, if you pop round to its Paddington office and goon through the windows, you'll see not only a Volkswagen nativity scene, with the Lupo starring as the mewling baby Jesus, but a banner reading HoHoHovis and a tree covered with PG teabags and topped with a Guardian angel made out of yesterday's paper. Everyone got stuck in, according to scissor-wielding sources deep within the agency, sharing the glue and silver paper nicely.
The tree was the brainchild of Phoebe Bryans, a former Chiat Day inmate who, having witnessed similar activities in the US, mooted the idea to the BMP management this year as a handy way of saving money, while also sucking up to clients in a homespun kind of way.