DIARY: BMP creatives Tindall and Tucker prove they make a beautiful pair

Professionalism. There's nothing like it.

We get sent a lot of strange publicity photos here at Campaign. You know the type of thing we're talking about: leather-clad account men on motorbikes; "hilarious" creative teams squirting each other with water pistols; chief executives looking pensively into the middle distance like wizened old philosophers.

This week, however, we were sent a photograph of pure, unbridled genius. A publicity shot that puts all others to shame. One so ridiculous that we doubt even Viz would run it.

The BMP DDB creatives Justin Tindall and Adam Tucker have clearly decided that their beautiful profiles and winning the gold Award for Best Individual Poster at this week's Campaign Poster Awards were not enough to win them fame and fortune.

Their solution? Well, why not pose in front of a giant pair of breasts? Why not, indeed.

Now there's an obvious joke to be made here. Something along the lines of: "My, what a pair of tits. But who's that women standing behind them? Aha ha ha ha ha!" Fortunately, we're a bit too sophisticated here at Campaign to get involved in such obvious, locker-room ribaldry.

We'd just like it to be known that we don't encourage this type of smut and we don't want to reward people for it. If there are any other creative teams with publicity shots like this, you should know your photos will never, ever, be shown anywhere in Campaign.

Erm ... except, of course, on the Diary page.