There's nothing like a rock god to spice up proceedings at lunch.
So thought Martin Bowley, the chief executive of Carlton Sales and a
member of the infamous Blakes 7, the club for advertising's senior
figures with a lust for dining.
However, this time around the group eschewed its previous haunt of the
Colombe D'Or in St Paul de Vence in favour of a luncheon with none other
than the prestigious guitarist of the 70s rawk group Led Zeppelin.
Yes, Jimmy Page, he of the dextrous fingers behind such seminal classics
as Stairway To Heaven, was invited to lunch, alongside his wife, Jemina
Page, who runs the ABC Trust, a charity which helps Brazil's street
Bowley first met the guitarist's wife three years ago, when he rocked
out at a gig with Stereophonics, Led Zeppelin and Aerosmith, no
M&C Saatchi, Yahoo! and The Guardian came along to listen avidly as Page
answered rock 'n' roll questions from the floor and addressed Robert
Plant's aversion to playing Stairway To Heaven.
"I'm not sure what he thought he was coming to," Bowley admits. Still,
the proceedings went swimmingly, with guests pledging their support for
Now Bowley is eyeing his next challenge. "My next mission is Mick
Jagger," he vows. Lock up your daughters.