DIARY: Bud Light spot goes down a treat with the dirty mac audience

Cock. Grabs your attention, doesn't it? That's what Victor Boullet,

a director at Molehill, thought anyway.



Sex sells - we all know that. But Boullet has clearly got over-excited

by this maxim. Imagine Campaign's surprise when we were given a tip

about Boullet's spot for Bud Light, featuring a Chinese Elvis

impersonator, containing something rather unsavoury.



About 15 seconds into the ad, you can see - if you look very carefully -

a still from Debbie Does Dallas featuring Debbie getting 'hands-on' with

a co-star. Shocking!



We had no idea whatsoever which adult film the clip originally appeared

in, but that little gem of information was helpfully provided by the

guys with the eagle eyes and dirty macs at Ogilvy & Mather.



Molehill's head of production, Ed Robinson, valiantly defends Boullet's

rude insertion: 'It's the creator's artistic expression! Victor felt he

really needed a blow job - and if you are going to get one, get a

classic.' Ah, well, different strokes and all that. 'If someone gets a

rise out of it, then we are pleased,' Robinson adds. 'It shouts out to

me every time I show it off.' Er, yes.



Not only do the scarily authoritative guys at S&M, sorry O&M, get top

marks for spotting the subliminal shot in the first place, but they

surely deserve a hand for being able to name the film from only two

frames.



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