DIARY: Bullmore's techniques make givers feel good

Forget Senokot, the only truly natural way of guaranteeing a stampede to the loos is the announcement that there's going to be a whipround for charity.

But Campaign's agony uncle, Jeremy Bullmore, is a seasoned hand at fundraising and the gentle art of persuasion and adopted a rather more sophisticated technique to extract money for Nabs at the recent Area Awards.

With empty glass in hand and avuncular smile on face, Bullmore joined the IPA president, Stephen Woodford, and mingled with guests, raising more than £1,000. And he donated his fee for compering the evening to the charity. This really was the "gentle alternative".

- Got a Diary story? E-mail campaign@haynet.com or post it to Diary editor, Campaign, 174 Hammersmith Road, London W6.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content