DIARY: Bullmore's techniques make givers feel good

Forget Senokot, the only truly natural way of guaranteeing a stampede to the loos is the announcement that there's going to be a whipround for charity.

But Campaign's agony uncle, Jeremy Bullmore, is a seasoned hand at fundraising and the gentle art of persuasion and adopted a rather more sophisticated technique to extract money for Nabs at the recent Area Awards.

With empty glass in hand and avuncular smile on face, Bullmore joined the IPA president, Stephen Woodford, and mingled with guests, raising more than £1,000. And he donated his fee for compering the evening to the charity. This really was the "gentle alternative".

- Got a Diary story? E-mail campaign@haynet.com or post it to Diary editor, Campaign, 174 Hammersmith Road, London W6.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus