Thankfully, Turkey is having to put its house in order before being allowed into the European Union. One small but significant sign has been the decision of the European Advertising Standards Alliance to give its best practice award to the Turkish self-regulatory body, ROK, for its work in raising awareness of the complaints system.
The award follows a series of TV ads by the Turkish office of Leo Burnett promoting the complaints system. And consumer complaints about ads showed a 50-fold increase during the first months of last year. Keep 'em coming.