Diary: Burnett's ad provokes a flood of complaints

The idea that Turkey might win an award for improving communication has always seemed about as likely as the Ankara jury voting for the Greek entry in the Eurovision Song Contest. It has Europe's dodgiest human rights record and its progress toward freedom of expression is, to say the least, mixed.

Thankfully, Turkey is having to put its house in order before being allowed into the European Union. One small but significant sign has been the decision of the European Advertising Standards Alliance to give its best practice award to the Turkish self-regulatory body, ROK, for its work in raising awareness of the complaints system.

The award follows a series of TV ads by the Turkish office of Leo Burnett promoting the complaints system. And consumer complaints about ads showed a 50-fold increase during the first months of last year. Keep 'em coming.


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