DIARY: C&A Man takes a bow

A fact that seems to have been forgotten by all the media that have covered the imminent closure of C&A in the UK (cue sound of violins - no, make that cheers) is the amazing body of advertising that the high-street king of polyester will leave as its legacy since opening here in 1924. Who could forget the Man at C&A series, or its star, Angelo Litrico, 'Rome's most remarkable tailor'?

Campaign's associate news editor, John Tylee, remembers turning up for his first job interview at the Watford Evening Echo dressed in a Litrico suit. 'I can afford Littlewoods now,' Tylee reports.

The History of Advertising Trust has rescued C&A's advertising archive for us all to enjoy in future years. Phew, that's a relief.





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