Feature

Diary: Calling all philanderers

A mixture of shock, disgust and intrigue met one particular RFI that appeared last week from Illicitencounters.com, the UK's largest extramarital dating site.

Incredibly, the website has almost half-a-million members, and is looking for an agency to help create a series of ads to expand its database even more.

On the face of it, it's an account that agencies are going to great lengths to be seen to be avoiding, but speculation is already rife as to which shops will be best suited to the task.

Well, there are surely plenty of ad execs who can draw on personal experience when researching their pitch ideas.

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