You need a lot of balls to do this because the best advice you can follow is: expect the unexpected.
Emma Howarth, a former HHCL account director, runs ME&EM (www.meandem.com) with Clare Hornby, another ex-agency executive, and the wife of the CHI & Partners founder Johnny Hornby.
She says it's those irritating things such as postal strikes ("they're a fucking nightmare") that have you reaching for the Prozac.
ME&EM will be doing a deal for Campaign readers. Enter the code CAMP15 into the promotional box at checkout on the website to get 15 per cent off all orders before 23 December.
There's a similar warm welcome at babeswithbabies.com, set up by the former Leo Burnett and Interbrand senior executive Sophie Devonshire to sell "gorgeous things for gorgeous mothers". Enter the code Campaign 8753 at the checkout to get £5 off orders until 31 December.
Want to look up a few more ex-agency entrepreneurs? Try these:
- happyboxlondon.com. Set up by the former Abbott Mead Vickers BBDO executive Ali Nester Smith to provide gift boxes for all occasions. Enter HAPPINESS at the checkout for a 15 per cent discount on Christmas hampers.
- yarwood-white.com. Launched by the ex-Mindshare manager Clare Yarwood-White. Makes wedding jewellery and accessories.
- howies.co.uk. Founded by the ex-AMV creative David Hieatt to sell active clothing.
- Tim Little shoes, named after its eponymous founder, a former Leagas Delaney account director. Shop in London's Kings Road (timlittle.com).