It’s your worst nightmare. You’re pitching to one of the most hi-tech
clients around, you’ve prepared a suitably hi-tech, super bang-whizzo
presentation in its honour, and then, just 15 minutes before you’re due
to go on, half of London’s Covent Garden is hit by a power cut.
This was the sad story of Mustoe Merriman’s pitch for the SegaWorld
business last week. Did it put them off their stroke? Um, yes actually,
because the nightmare didn’t end there.
Not only did the boys have to abandon their planned Macromind Director-
presentation, complete with groovy typography a la Radio Scotland’s
‘foggy bummer’ ad...not only did they have to do the whole thing by
candlelight...it wasn’t bad enough that they had only the odd photocopy
of their pearls of wisdom to show...but then the air conditioning
Apparently, this was all too much for the client from the Trocadero,
proposed home of Segaworld. He mysteriously disappeared mid-pitch and
found his way to the Mustoe loos, where he managed the kind of
technicolour yawn a computer could only dream of.
‘Thanks for all your effort,’ the said clients quipped after the one-
and-a-half hour pitch from hell. But the agony didn’t stop there - they
got into a taxi to zoom off to the next agency on the list: Leo Burnett
in its new South Kensington technopalace!
The real moral of this story? Don’t bang on for an hour-and-a-half. Who
do you think you are - Tony Kaye?