The annual event raises funds for The Orpheus Trust, a music-based charity for the disabled. Among the prizes up for auction was one of Jimmy Page's guitars, which was snapped up for £2,000 by PHD's kind-hearted Jonathan Durden - which he promptly handed over to his colleague, David Pattison.
But the real surprise came when the opportunity to purchase the slave services of one of the prettier male band members of the Clash-type rock combo Johnny Panic came up for grabs. The wife of Mark Cranmer, the Starcom Motive media sophisticate, apparently went into a bidding frenzy and ended up paying £700 for a day's use of the chap.
Urbane Mark was naturally not rattled by the event and dismissed his lady wife's actions with the line: "Well, we have got a big garden."
All in all, the event managed to raise £20,000.