Kick-off time is fast approaching for the first inter-agency football league. TBWA\London, Fallon, DDB and CHI & Partners are already signed up, and organisers hope there's more to follow.
Tim Lindsay, the TBWA group chief executive (a useful centre-half in his day, he would have us believe), is behind the idea, emboldened, no doubt, by the agency's recent 3-1 win over Fallon.
Robert Senior and Johnny Hornby are among the luminaries expected to lace up, but Bruce Crouch had better not have the audacity to offer a contract to his boy, Peter.
Diary's talent scout says the man to watch will be TBWA's Brazilian midfielder Paulo Salamao. The playing fields of Paddington aren't exactly the Maracana, though.