There's no clear winner emerging as yet. However Bartle Bogle Hegarty, Campaign's reigning agency of the year, seems intent not to relinquish its crown without a fight. Its three Picks so far - for Baileys, Ultrafit towels and Robinsons soft drinks - puts it atop the league of fame by a short head.
The chasing pack isn't far behind, though. Leith, Miles Calcraft Briginshaw Duffy, TBWA\London, Fallon and DDB London are all on a brace apiece and well- placed to snatch the lead. WCRS - last year's winner - has some ground to make up with just one pick so far, for a Bupa poster.
And the prime candidate for the wooden spoon? At the moment, J. Walter Thompson and O&M are looking like the favourites for the dubious honour, having already served up a pair of oven-ready jobs. JWT gave us a Kit Kat poster for Britain's Biggest Break and a television spot for Smirnoff Ice, while O&M failed to impress with ads for Munch Bunch and the Ford Focus C-Max.
Some agencies continue to show mixed form, particularly Leith and DDB London, which managed the remarkable feat of having an ad featured in the "Pick" and "Turkey" slots in the same week.
One thing is becoming clear, however - tourist accounts don't do you any favours if you want to avoid a roasting. The Turkey Tourist Office (how appropriate), the Maltese Tourist Board and the Australian Tourist Commission have all got their respective agencies the bird. A sobering thought as you head for the sunlounger.
HALL OF FAME JAN-JUNE 2004
1 Bartle Bogle Hegarty Baileys, Ultrafit towels, Robinsons
2 MCBD Travelocity, Inland Revenue
3 TBWA\London John Smith's, iPod
4 Fallon United Airlines, Velvet Toilet Tissue
5 Leith Carling Extra Cold, Carling sponsorship
6 DDB London VW Golf, Thomson
7 Euro RSCG British Heart Foundation
8 Banks Hoggins O'Shea/FCB Waitrose
9 WCRS Bupa
10 Mother Boots Soltan
HALL OF SHAME JAN-JUNE 2004
1= Ogilvy & Mather Munch Bunch, Ford Focus C-Max
1= J. Walter Thompson Kit Kat, Smirnoff Ice
3 Leo Burnett McDonald's
4 Leith Options
5 Saatchi & Saatchi Toyota Corolla
6 TBWA\London Abbey
7 Abbott Mead Vickers BBDO Tunes
8 DDB London Roc
9 McCann Erickson Yop yoghurt
10 M&C Saatchi Currys