DIARY: Cheesy grins as Wow Factory puts its model buyers in the picture

These days, if you want a job done properly, you just have to do it yourself. And who better for a bout of self-publicity than eager media Johnnies?

These days, if you want a job done properly, you just have to do it

yourself. And who better for a bout of self-publicity than eager media

Johnnies?



Anyone shaking their booty at Glastonbury this year might have noticed

the Energy 24 stand for Kodak. Devised by MindShare’s creative events

division, the Wow Factory, it ran into a few problems.



Originally intended to feature photographs of models, the client decided

at the last minute that the models, never threatening to give Claudia or

Cindy a run for their money, were just ’too old’ or, even worse, ’too

drab’, for the job. Ouch.



So Wow’s business director, Simon Speller, took it upon himself to snap

photos of his team instead, which is why revellers were treated to the

sight of press buyer Eve Samuel-Camps and TV buyer Alan Weetch pulling

gurns that could have had them passing for extras in The Shining.



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