These days, if you want a job done properly, you just have to do it
yourself. And who better for a bout of self-publicity than eager media
Anyone shaking their booty at Glastonbury this year might have noticed
the Energy 24 stand for Kodak. Devised by MindShare’s creative events
division, the Wow Factory, it ran into a few problems.
Originally intended to feature photographs of models, the client decided
at the last minute that the models, never threatening to give Claudia or
Cindy a run for their money, were just ’too old’ or, even worse, ’too
drab’, for the job. Ouch.
So Wow’s business director, Simon Speller, took it upon himself to snap
photos of his team instead, which is why revellers were treated to the
sight of press buyer Eve Samuel-Camps and TV buyer Alan Weetch pulling
gurns that could have had them passing for extras in The Shining.