Agency creatives are well-known for having their heads in the clouds,
but usually they are the last people to want their bodies and souls up
there, too. Last week, however, Berghaus, the outdoor clothing company,
put a brief on top of a mountain and challenged four agencies to come
and get it.
Cheetham Bell, the Leith Agency, McCanns Manchester and Osprey Park were
all mug enough to struggle through a blizzard to the summit - and all
for a pop at a pounds 500,000 account.
The incumbent, Cheetham Bell, as the agency of record for the British
Mountaineering Council, deemed itself to have an unfair advantage, so
members heroically set off on a more difficult route, shamelessly aiming
for extra brownie points.
Which all goes to show that behind every advertising slogan lies a
profound truth. Evidently, there ‘ain’t no mountain high enough’ to come
between an agency and a new-business prospect.