Diary: Children seen but not heard over Cook's iPod

Readers of our sister title Management Today may have noticed a grinning Barry Cook, the chairman and managing director of Leo Burnett, as the subject of its "Techno Life" feature.

The article provides an illuminating insight into Cook's sad, geekish existence. We learn that the reformed tubster (he weighed 16 stone until he bought a machine called the Life Fitness Elliptical Trainer) is such a music dork that he's filled two iPods with music. "This is my second one - I ran out of space on the first one so had to get the bigger version," he says.

But how does a man who should be running an ad agency find hundreds of hours to download music on to his iPod? Easy: by resorting to the Victorian practice of child labour. "I paid my kids extra pocket money do it for me," he boasts.