DIARY: A cock-up to treasure from HHCL and Texaco

The first rule of promotions is to offer a prize worth winning. Hence, HHCL & Partners’ ’buried car treasure hunt’ for Texaco, in which punters tracked down cars with the numberplates TEX1, TEX2 etc in order to win a Mercedes SLK convertible.

The first rule of promotions is to offer a prize worth winning.

Hence, HHCL & Partners’ ’buried car treasure hunt’ for Texaco, in which

punters tracked down cars with the numberplates TEX1, TEX2 etc in order

to win a Mercedes SLK convertible.



However, the second rule is to ensure that the prize is yours to give.

Which, technically, it was, but that didn’t appease Mike McDonald, the

chairman of the Texas group, who had just forked out a small fortune

for, yes, a TEX1 numberplate, only to have to keep his car under lock

and key, having been chased all over Manchester by would-be

prizewinners.



’Mike returned to his car and found a number of youths trying to claim

their prize,’ a statement from his lawyers said. ’The instance is

incredibly rare and could not have been foreseen,’ a Texaco spokesman

replied. The third rule? Research, research, research.



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