DIARY: Coke makes plans for rainy (or snowy) days

It's an ill wind that blows nobody any good. That certainly seems to be the case if you're Coca-Cola, the advertising leviathan that still likes to show it can make a buck come rain or shine.

And if the company toilers ever doubted it, they can always rely on Sandy Allan to deliver a sinew-stiffening message, as he does in his latest piece of corporatespeak titled: "Whatever the weather, we must remain focused."

You might imagine the president and chief operating officer for Coca-Cola Europe, Eurasia and the Middle East is referring to the harsh economic climate. Not so.

Writing in the latest edition of the region's employee mag, Allan contrasts this year's sizzling summer across the continent with the corresponding period last year when monsoon-like weather crippled parts of Eastern Europe, threatening historic buildings and works of art.

But fear not. Coke is fine. Allan explains: "While the weather may be inconsistent from one summer to the next, we can all be proud of our role as guardians of the most valuable brand in the world." Phew! What a relief.

Coke is immune from fire and flood.

Indeed, Coke already has "exciting" plans for ready-to-drink coffee, Allan declares. So no matter whether it's "a boiling hot day in Paris, rainy in Milan or snowing in Belgrade", Coke will have the drink for all occasions. Won't that be a comforting thought the next time the Danube bursts its banks?


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