But the mean streets of Shoreditch have toughened up the agency to such a degree that nothing fazes them. A local ruffian who thumped a police officer at Cheshunt station last week didn't reckon on there being a pumped-up planning director on the platform. As you can see from this action shot posted on the agency's blog, W&K's Paul Colman intervened and restrained the hooded reprobate. Such an impressive display of heroism begs the question: are planners the new agency hardmen?
The Tesco account is dragging Wieden & Kennedy into a place that wouldn't be top of your mini-break list: Cheshunt, Hertfordshire, where its HQ is.