DIARY: Conceal your blushes with a figleaf at gongs for erotic advertising

During the post-Christmas doldrums, when there is not normally a

great deal going on in agencies - apart from skiing holidays and the

distribution of P45s - the creative department is busy as hell. For, as

we all know there are dozens, no make that hundreds, of advertising

awards to pursue these days.

A small industry has sprung up over the years to celebrate the

achievements of art directors, copywriters, directors, account planners,

media planners, tea ladies etc, and January is the time for planning

what goes where.

And this year, for the ultimate in the Best Use of This and Best Use of

That gongs, we have - wait for it - the Lisbon Erotic Advertising

Festival. Yes, from 16 to 22 March this year, gold, silver and bronze

figleaves will be awarded for the very best erotic ads in a number of

categories - food and drink, transport and tourism, vehicles etc.

So, don those seedy macs, lob your raunchiest work at the judges and

wait for the combination of drink, excitement, music and spectacularly

tasteless ads to put Lisbon on the advertising map. Or perhaps not.


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