Diary: Copywriter Kay revels in the joys of text and saves Becks' blushes

If nothing else, the Easter of 2004 will be remembered for the tales of David Beckham's alleged off-field antics. Even if you had been marooned on a desert island for the past three weeks, or off ski-ing like the majority of the ad industry, it would have been impossible not to have caught wind of the claims that the England captain had committed a supposed infidelity with his personal assistant, Rebecca Loos.

And the tabloids, in true red-top style, welcomed the story with open arms during a notoriously slow news week and then proceeded to bleed it dry.

The Sun, never one to miss a trick, printed the racy, but heavily edited, mobile phone texts that it claimed the England captain and Loos had sent to one another.

Only those with a penchant for depraved bedroom behaviour ever stood any chance of guessing what the hell Becks was on about.

But not content to leave it at that, The Sun invited its readers to "play Blankety Becks" and send in their funny entries filling in the baffling blanked-out sexually explicit words. Up for grabs: a weekend break in Madrid.

And the lucky winner was none other than Ben Kay, a copywriter at Abbott Mead Vickers BBDO.

Obviously with plenty of time on his hands, Kay dreamed up some amusing yet clean references to hair for the blanks that had the rest of us scratching our heads.

For example - Loos: "Remember the last time your tongue was all over me, I've never COMB so hard." To which Beckham replies: "Now I am doing something, thinking about your HAIR."

Kay saw off stiff competition from AMV's art directors and Karen Wright, an estate agent from West London.

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