Thirty-something Mullender can't find her ideal man, but is looking for a "professional, intelligent, solvent" guy (aren't we all?).
Step in Bartle Bogle Hegarty, Publicis, Rainey Kelly Campbell Roalfe/Y&R and TBWA\London, which each created an ad to sell "Brand Rosie". RKCR/Y&R opted for the "sex sells" route, with a nude Mullender displaying her assets, which the agency seems to think is a "tasteful pose that would hopefully have gentlemen falling at her feet". TBWA is also going in with the hard sell and proclaiming she's not a sperm-snatching bunny-boiling cat-lover. Which is, of course, what everyone assumes a single 32-year-old woman to be.