Howard Bareham, MindShare’s head of radio, slept clean through his
alarm the day before his three-month appraisal.
’I was supposed to be flying out to Northern Ireland with my boss Bill
Kinlay - then Ogilvy & Mather’s press and radio buying director - to
give a presentation to Ford dealers. It was also the end of my
three-month trial period, so I was going to be having my assessment the
’I agreed to meet Bill at Heathrow at 7.30am, so imagine my horror when
I opened my eyes to see the clock reading 7.29. I jumped straight into a
cab, unshaven and hair all over the place.
’I tried to phone Bill but could not get through. I then spent 20
minutes pleading with the driver to call base and get them to put a page
out on the airport tannoy.
’To make matters worse, I had all the documents for the presentation, so
I was almost in tears by the time we reached the airport, and Bill had a
look on his face that said ’you’re fired’. Then all of a sudden he burst
out laughing. In the end, the whole presentation went without a hitch.’