DIARY: CRASH AND BURN - Lack of navigational nous causes meeting mayhem

For someone who used to work on a car magazine, Hello!’s commercial director Charlotte Stockting has a diabolical sense of direction.

For someone who used to work on a car magazine, Hello!’s commercial

director Charlotte Stockting has a diabolical sense of direction.



’My lack of bearings is legendary,’ admits Stockting. ’My colleagues are

always taking the piss - they reckon I could get lost in my own

house.



’When I became advertisement manager for Auto Express, one of our major

clients was Renault. Its office was way out in north London, I think it

was up by Gillette Corner.’ (Er, surely that’s about as west as it gets?

- ed).



’Anyway, every time I arranged a meeting with Renault I would convince

myself that this time I definitely knew the way to its office. However,

on each occasion I got lost and ended up having to phone my Auto Express

colleagues for directions.



’This was in the days before mobile phones, so my journey always

consisted of a whistle-stop tour of the phone booths of north London. I

was usually at least 45 minutes late for any meeting, and sometimes I

never made it at all.



’Renault advertising was certainly a bit thin on the ground for my first

few issues.’



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