Our hero this week describes himself as ’an ad sales god from one
of the UK’s leading gossip glossies’, but prefers to remain nameless in
his ’uncharacteristic tale of woe’.
’Years ago, in my first media sales job, I arranged a meeting with the
marketing director of a major client. My plan was to sign them up for a
’I invited him to meet me for lunch at a top restaurant and, by the time
we were on the coffee, it was going so swimmingly I didn’t want to ask
for the bill.
’But it was when the bill arrived that disaster struck. My stomach
somersaulted as I reached into my pocket and found it was empty.
’Mortified, but just about holding it together, I excused myself to the
loo and, instead, slipped out of the front door.
’Fortunately, the restaurant was only ten minutes walk from my office
(and wallet), and I sprinted all the way there and back in about
My client looked a touch puzzled by my long and sweaty toilet break, but
didn’t mention anything as I sat down trying not to look out of
’In the end, he booked a double-page spread for that issue and became
one of my first good contacts, although I’ve never told him what
happened that day.’