DIARY: CRASH AND BURN - Misplaced wallet wreaks havoc on lunch meeting

Our hero this week describes himself as ’an ad sales god from one of the UK’s leading gossip glossies’, but prefers to remain nameless in his ’uncharacteristic tale of woe’.

Our hero this week describes himself as ’an ad sales god from one

of the UK’s leading gossip glossies’, but prefers to remain nameless in

his ’uncharacteristic tale of woe’.



’Years ago, in my first media sales job, I arranged a meeting with the

marketing director of a major client. My plan was to sign them up for a

four-page spread.



’I invited him to meet me for lunch at a top restaurant and, by the time

we were on the coffee, it was going so swimmingly I didn’t want to ask

for the bill.



’But it was when the bill arrived that disaster struck. My stomach

somersaulted as I reached into my pocket and found it was empty.



’Mortified, but just about holding it together, I excused myself to the

loo and, instead, slipped out of the front door.



’Fortunately, the restaurant was only ten minutes walk from my office

(and wallet), and I sprinted all the way there and back in about

five.



My client looked a touch puzzled by my long and sweaty toilet break, but

didn’t mention anything as I sat down trying not to look out of

breath.



’In the end, he booked a double-page spread for that issue and became

one of my first good contacts, although I’ve never told him what

happened that day.’



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