DIARY: CRASH AND BURN - Over-eagerness to seal deal results in complete bedlam

Ed Couchman recalls an insane incident that occurred while he was at Reed Business Information.

Ed Couchman recalls an insane incident that occurred while he was

at Reed Business Information.



’I was working on Community Care, the weekly read for social workers,’

Couchman, who is the now senior sales executive on Future’s computing

titles, recalls. ’I had just been promoted to new-business development

and I was out to impress.



’One of my first appointments was with a leading mental health charity.

Their ’office’ was out in the sticks and I arrived dressed up to the

nines.



’I failed to find the reception so proceeded through the offices on my

own. I discovered a suitable-looking room where I found a number of

’clients’.



When I announced the name of the person I was due to meet, an unlikely

sort stepped forward and revealed himself to be my contact. I began my

pitch.



’However, half way through my presentation, my suspicions that something

was not quite right were confirmed. I was accosted by a shocked-looking

member of staff and asked to leave.



’It turned out I had entered the wrong building and that the ’client’

was actually a mental patient - the social worker thought I was some

sort of freak.’



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