DIARY: CRASH AND BURN - A top poster idea is scuppered when it comes up against a bridge too far

A buyer at a certain poster specialist once received a phone call from a notoriously urbane Scottish PR man. The PR bloke offered our hero the job of managing director at a brand new outdoor company. It would, drawled the Caledonian smoothie, offer an entirely new concept in outdoor media.

A buyer at a certain poster specialist once received a phone call

from a notoriously urbane Scottish PR man. The PR bloke offered our hero

the job of managing director at a brand new outdoor company. It would,

drawled the Caledonian smoothie, offer an entirely new concept in

outdoor media.



It turned out the PR bloke was negotiating a contract to install poster

sites on Thames barges. These giant posters would sail up and down,

capturing the attention of riverside strollers and office workers alike.

The canny Scot had already commissioned a firm to start constructing the

sites.



Our hero thought this was a great idea and negotiated a salary. He was

all set to hand in his resignation when he and the PR man met to

finalise matters.



’Ah, there’s been a hitch,’ says the embarrassed spin doctor. ’I’ve

discovered that for the posters to be visible from the riverside,

they’ll also be too big to fit under any of the bridges.’



The idea of a concertina device to lower the posters was summarily

dismissed.



As was limiting their range to the stretch of the river that passes

beneath Tower Bridge.



All of which meant the poster buyer stayed in his job. Just as well -

he’s running the place now.



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