DIARY: CRASH AND BURN

British Gas once suspected Talk Radio’s sales team were away with the fairies

British Gas once suspected Talk Radio’s sales team were away with

the fairies



Once upon a time, British Gas sealed a deal with Talk Radio to sponsor

the weather forecast. Then Kelvin McKenzie bought the company. True to

past form, Kelvin decided that the late-night forecast needed spicing up

a bit.



’He came up with the idea of a weather fairy,’ recalls our source, with

an admirably straight face. ’As this was the late-night slot, the fairy

would be a bit saucy, with lines like ’it’s a bit moist around the

southern regions tonight’.’



However, McKenzie’s plans were leaked to the press. A story appeared in

The Guardian and was spotted by somebody at British Gas, whose jaw no

doubt dropped at the thought that the organisation was about to become

associated with a creature with a long wand and a nice line in

meteorological double entendres.



Needless to say, Talk Radio’s sales department had a hard time

persuading the gas company to continue sponsoring the weather. At first

it looked as if the deal was going to fall through quicker than you

could say ’high pressure bulge’. In the end, though, British Gas agreed

to sponsor the daytime weather, but pulled out of the fairy slot. And

everyone lived happily ever after.



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