Diary: Crash And Burn

A magic show by dwarves fails to impress clients who have been kidnapped and taken to a mystery underground location.

A magic show by dwarves fails to impress clients who have been

kidnapped and taken to a mystery underground location.



Kidnapping the people you’re intending to woo probably would not come

very high in most sales directors’ top ten list of ways to impress

clients, but that was just the stunt pulled by an ad sales team from one

of the industry’s best known magazine companies.



In a classic example of well-intentioned daftness, the sales team

organised a ’Magical Mystery Tour’ for a group of buyers, who duly found

themselves aboard a coach doing a tour of South London. Upon arrival at

their unknown destination, the lucky crew was treated to a series of

outstandingly lame magic tricks, all performed by dwarves, in the

comfort of a freezing basement.



When the distraught audience members could not take it any more, they

were unable to leave as the real mystery of the jaunt became apparent -

no-one knew where the hell they were.



’These guys just didn’t know what they were doing,’ said one of the

hapless hostages. ’I sound like a real miserable sod saying this, but if

you’re trying to do business with someone, my advice is to capture them

mentally, not physically. Oh - and don’t entertain them with dwarves.’



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