A magic show by dwarves fails to impress clients who have been
kidnapped and taken to a mystery underground location.
Kidnapping the people you’re intending to woo probably would not come
very high in most sales directors’ top ten list of ways to impress
clients, but that was just the stunt pulled by an ad sales team from one
of the industry’s best known magazine companies.
In a classic example of well-intentioned daftness, the sales team
organised a ’Magical Mystery Tour’ for a group of buyers, who duly found
themselves aboard a coach doing a tour of South London. Upon arrival at
their unknown destination, the lucky crew was treated to a series of
outstandingly lame magic tricks, all performed by dwarves, in the
comfort of a freezing basement.
When the distraught audience members could not take it any more, they
were unable to leave as the real mystery of the jaunt became apparent -
no-one knew where the hell they were.
’These guys just didn’t know what they were doing,’ said one of the
hapless hostages. ’I sound like a real miserable sod saying this, but if
you’re trying to do business with someone, my advice is to capture them
mentally, not physically. Oh - and don’t entertain them with dwarves.’