Antonio Banderas, Latin swoon god, helps cause chaos at a Carlton
Screen Advertising film preview.
Film previews remain one of the most successful ways that Carlton Screen
Advertising woos clients.
One Christmas, the sales team decided to put on a special treat for a
client that had spent serious money with them earlier that year. A sneak
preview of the latest Hollywood extravaganza was on the agenda, along
with plenty of booze and nibbles for the head honchos.
It was decided that a screening of Desperado, starring Banderas and
uber-geek Steve Buscemi, would be a good choice.
The big night arrived and the cinema filled up with respectable
middle-management types clutching wine in plastic cups. The lights went
down and the credits rolled.
Unfortunately, the team hadn’t checked out the film beforehand. So they
didn’t know that the opening scene was a close-up of Buscemi shouting:
’There’s a big fucking man and this big fucking man is full of guns!’ As
the film continued along those lines, the audience left their seats one
by one, leaving the dismayed sales staff to drown their sorrows.
Since then, Carlton Screen has a policy of sticking to Disney films and
other U-rated fodder. And they watch them first, just in case Bambi
shouts: ’Which one of you fuckers killed my mother?’